Anchoring is a technique where an association is created between two separate elements where none existed before. Anchors are subtle and powerful, especially when they are attached to a strong emotion. The stronger the emotion, the stronger the anchor.

People subconsciously form some type of anchor in everyday life. For instance, you may hear a favourite old song playing on the radio. As you listen to it, your mind is transported back to the very first time you heard it and what it meant to you then.